For popular children’s TV show, DirtGirl World, we created a range of seeds that brought gardening to life for kids and continued the story line of the show right into the backyard.

To get started, you just purchased some DirtGirl smart seeds where inside you found a special Augmented Reality plant marker.

The Dirtgirl World AR app was recognised with an EMMY for transmedia storytelling, you can read more about it here .






MATTY BURTON GROUP CHIEF CREATIVE OFFICER DDB GROUP AOTEAROA