Vogel’s is New Zealand’s favourite bread with a frustrating habit of burning when you toast it. It’s because you have to toast it more than once for it to cook and when it does, it can turn to burnt quite quickly.
So we did the only rational thing anyone would do and test every single toaster in NZ to find the perfect toast settings.
Then we partnered with the largest big box retailer and rolled out our findings, increasing both our bread sales and their toaster sales at the same time.
