Reinventing shopping for the digital generation. A joint venture between Publicis and Droga5 NYC which saw the creation of over 500 hours of content. This is what happens when MTV meets QVC.

We were exploring a very early idea of social influencing, by creating characters that were closer to the lifestyle, language and aspirations of our target audience.








MATTY BURTON GROUP CHIEF CREATIVE OFFICER DDB GROUP AOTEAROA