A collaborative project between Harvard and Droga5 NYC for The Department of Education New York City which aimed to trun acadmic achievement into a brand. We took a mobile phone, one of the distractions. forstudents in class as idenitfied by teachers and used this to deliver internet access as well as features specifically designed to align with the teaching syllabus.






MATTY BURTON GROUP CHIEF CREATIVE OFFICER DDB GROUP AOTEAROA