Supported by The United Nations, Correct The Internet was created to remove bias form the world’s search engines.
We launched with a film that helped us create awareness.
A simple tool was built to help people report searches that were returning false or innacurate results and millions of people used this to report directly to the search engines through their native feedback function.
We created a social wave of content that was spread by high profile athletes, all pushing for change.
And then we started to see the results change across platforms.
Soon after the search engines started to change their core product, releasing new features to help make sportswomen more visible.
