We observed a user behaviour in India, where young children were practising cricket and Bollywood dances in front of YouTube videos. We wondered if AI could help with this and partnered with Google’s Research and Machine Intelligence Team to see how far we could push on-device machine learning. This was launched at Google I/O 2019.

You can read and see more about it here.
MATTY BURTON GROUP CHIEF CREATIVE OFFICER DDB GROUP AOTEAROA