For SKT in Korea we launched a world first 5G experience that brought to life an ancient UNESCO World Heritage Site, Changdeok Palace. It used the first commercial use case of AR Navigation, Volumetric Streamed Video in context as well as AR Portals to allow users to see inside parts of the palace that were not open to the public.




This experience brought to life the rich history of the palace with histroical accuracy, helping visitors see back in time to how people lived in the palace through different times.




The AR Navigation was a unique solution to a user problem for those with restricted movement as we could lead users around the palace or the first time in an easy way, as permanent signage is not an option due to the UNESCO protections.









MATTY BURTON GROUP CHIEF CREATIVE OFFICER DDB GROUP AOTEAROA